Speculative Package Design
Intern Project for SoS Ideas Creative Agency
Package design deliverables for Bisk Farm Brand products.
The brief was to create packaging and branding desings for a line of cream biscuits that were to be marketed as being a luxury variant of the classic snack
The first Iteration of the package and branding were meant to convey the richness and "regality" of the cream biscuits, as purple and white are strongly associated with royalty. I also chose to use a damask pattern as the background to further strengthen the luxury theme
The second iteration was much more focused on brightness, fun, and a clean, modern look
Indian shelves, especially for biscuits, tend to be dominated by bold primary colors. Red overwhelmingly features in packaging color themes. For this reason, I chose the pale pastel tones below to stand out as a different type of product, and be visually clean even at a distance.