Rounak Bhunia
Designer & Illustrator
Free Play Redesign
Speculative redesign of the website and logo for popular Providence bar/arcade, Free Play. The idea was to redefine the bar's online presence to be more modern while maintaining a retro aesthetic.
Designing the Logo
Original Logo:
Redesign:
The original logo left dated, and there were far too many elements too it. Furthermore, it relied on proprietary imagery by reusing assets from Nintendo's Donkey Kong
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The focus during the redesign was on simplifying and clarifying. I wanted to boil down the concept of the bar into a simple emblem.
While sketching I kept my designs focused on compactness. I wanted to make sure the composition of the logo could fit inside a basic shape, reminiscent of an item box or pop-up window common in retro games.
Beer Mug
Keeping as much of the old look as I could was a priority for me, so I set out to illustrate the beer mug.
First Draft
Final Draft
The next step was to design some lockups. Initially, I chose bright colors for the design, but given the overwhelmingly purples and dark tones prevalent in both Free Play and in arcades in general, I decided to settle on a darker design with stronger contrast.
Final Logo:
